Brand & Positioning
The marketing website and platform no longer reflected the product’s value proposition or competitive positioning, weakening overall brand perception and user trust.
Conversion optimization
and Personalization platform
My role
- UX/UI designer
Introduction
- Data-driven SaaS platform for website optimization, helping businesses improve digital performance and validate hypotheses through A/B testing and heat maps.
Contribution
- I led the redesign of the platform and its marketing website, refining user scenarios, improving user flows and visual system to enable clearer navigation and more effective interaction.
Animated carousel of SaaS product screens moving continuously from right to left.
Problem
Usability & structure
An outdated visual language and unclear information architecture reduced usability and made the product difficult to navigate and use effectively.
Opportunity
Redesign the product ecosystem by modernizing the visual system, clarifying the information architecture, and strengthening positioning to improve usability, credibility, and conversion performance.
Design
The visual approach is built on the contrast of typography and vibrant accents, creating a clear visual hierarchy and strengthening brand expression.
( A/B test )
( Heatmaps )
( Product page )
Highlighted the core functionality of the platform, focusing user attention on the value of detailed heat maps, and A/B testing.
( 3D illustrations )
Created in Cinema 4D and rendered with Arnold Renderer to support the visual identity of the product.
Artifacts
( Prototyping )
( UI-kit )
